HEAD Acquires Aqualung: A New Era for the Diving Industry
In a significant shift for the global scuba diving landscape, HEAD Group—the company behind Mares and SSI—has officially acquired Aqualung Group, one of the most iconic names in diving history. The deal, finalized by the Commercial Court of Nice on June 26, 2025, marks a major consolidation in the water sports equipment industry.
Who Are the Players?
Aqualung: Legendary in the diving world, Aqualung was born from the collaboration between Jacques-Yves Cousteau and engineer Émile Gagnan in the 1940s. The group includes several premium brands:
- Aqualung – recreational diving gear
- Apeks – technical and cold-water diving
- Aquasphere – swim and triathlon gear
- OTS – communication for commercial/military diving
- Military & Professional divisions
HEAD Group: Known for racquet and winter sports, HEAD also owns several key diving and swim brands:
- Mares – recreational dive equipment
- SSI (Scuba Schools International) – scuba training agency
- Zoggs – swimwear and goggles
With the addition of Aqualung, HEAD now controls two of the biggest names in scuba equipment—Mares and Aqualung.
The Acquisition in Detail
The Aqualung Group, formerly owned by Montagu Private Equity, entered receivership in May 2025. HEAD responded with a rescue bid of over €50 million, which the French Commercial Court of Nice approved on June 26, 2025. The acquisition includes:
- More than 700 employees worldwide
- Manufacturing and R&D sites in France, the UK, and Mexico
- Development of the Aqualung, Apeks, and Aquasphere brands
- Expansion of military and professional divisions
The court selected HEAD’s offer for its commitment to preserving jobs and continuing production in key locations. It was chosen over four other competing bids.
What This Means for Divers
This merger may significantly impact divers and dive businesses around the world. Here’s what to expect:
- Product Synergy: We could see exciting innovations as Mares and Aqualung share technologies.
- Training Integration: With SSI also under HEAD, more seamless equipment + education packages may emerge.
- Brand Stability: Aqualung users can rest assured—production will continue and support remains strong.
- Global Distribution: Combined logistics could improve availability and reach for divers worldwide.
HEAD’s Statement
“With this acquisition, we are not only strengthening our position in the diving and water sports market, but also preserving a historic brand that has shaped the diving world. We see a future of innovation, excellence, and respect for the industry’s heritage.”
— Vincenzo Parrinello, CEO of HEAD Group
⚠️ What to Watch
While this acquisition opens doors, the industry will be watching closely for:
- How Aqualung and Mares will coexist under one group
- Whether brands will remain distinct or overlap in products
- Impact on dive shops, dealers, and warranty services
Final Thoughts from Scuba Legends
As a dive center passionate about quality equipment and the evolution of our industry, we’re following this development with great interest. This merger of two historic brands could bring innovation and reach new heights—but also requires thoughtful management to preserve what makes each brand special.
We’ll continue to support and stock trusted gear from the industry’s top manufacturers—and keep you informed as this story unfolds.
— Your team at Scuba Legends Dive Center Lanzarote
