[et_pb_section fb_built=”1″ disabled_on=”off|off|off” module_id=”article-section” _builder_version=”4.16″ custom_padding=”0px||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”article-container” _builder_version=”4.16″ width_tablet=”90%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”35px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n
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In a significant shift for the global scuba diving landscape, HEAD Group<\/strong>\u2014the company behind Mares and SSI\u2014has officially acquired Aqualung Group<\/strong>, one of the most iconic names in diving history. The deal, finalized by the Commercial Court of Nice on June 26, 2025<\/strong>, marks a major consolidation in the water sports equipment industry.<\/p>\n <\/p>\n Aqualung<\/strong>: Legendary in the diving world, Aqualung was born from the collaboration between Jacques-Yves Cousteau and engineer \u00c9mile Gagnan in the 1940s. The group includes several premium brands:<\/p>\n HEAD Group<\/strong>: Known for racquet and winter sports, HEAD also owns several key diving and swim brands:<\/p>\n With the addition of Aqualung, HEAD now controls two of the biggest names in scuba equipment<\/em>\u2014Mares and Aqualung.<\/p>\n <\/p>\n The Aqualung Group, formerly owned by Montagu Private Equity<\/strong>, entered receivership<\/strong> in May 2025. HEAD responded with a rescue bid of over \u20ac50 million<\/strong>, which the French Commercial Court of Nice approved on June 26, 2025. The acquisition includes:<\/p>\n The court selected HEAD\u2019s offer for its commitment to preserving jobs and continuing production in key locations. It was chosen over four other competing bids.<\/p>\n <\/p>\n This merger may significantly impact divers and dive businesses around the world. Here\u2019s what to expect:<\/p>\n <\/p>\n “With this acquisition, we are not only strengthening our position in the diving and water sports market, but also preserving a historic brand that has shaped the diving world. We see a future of innovation, excellence, and respect for the industry\u2019s heritage.”<\/em> <\/p>\n While this acquisition opens doors, the industry will be watching closely for:<\/p>\n <\/p>\n As a dive center passionate about quality equipment and the evolution of our industry, we\u2019re following this development with great interest. This merger of two historic brands could bring innovation and reach new heights\u2014but also requires thoughtful management to preserve what makes each brand special.<\/p>\n We\u2019ll continue to support and stock trusted gear from the industry\u2019s top manufacturers\u2014and keep you informed as this story unfolds.<\/p>\n \u2014 Your team at Scuba Legends Dive Center Lanzarote<\/strong><\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" HEAD Acquires Aqualung: A New Era for the Diving Industry In a significant shift for the global scuba diving landscape, HEAD Group\u2014the company behind Mares and SSI\u2014has officially acquired Aqualung Group, one of the most iconic names in diving history. The deal, finalized by the Commercial Court of Nice on June 26, 2025, marks a […]<\/p>\n","protected":false},"author":7,"featured_media":19631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,7],"tags":[296,297,298,299,300,301,302,303],"class_list":["post-19622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-dive-industry","tag-head-acquires-aqualung","tag-head-aqualung-acquisition","tag-aqualung-takeover-2025","tag-head-group-scuba-brands","tag-mares-and-aqualung-merger","tag-diving-industry-news-2025","tag-head-buys-aqualung","tag-e50-million-aqualung-deal"],"acf":[],"yoast_head":"\nWho Are the Players?<\/h2>\n
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The Acquisition in Detail<\/h2>\n
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What This Means for Divers<\/h2>\n
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HEAD\u2019s Statement<\/h2>\n
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\u2014 Vincenzo Parrinello, CEO of HEAD Group<\/strong><\/p>\n<\/blockquote>\n\u26a0\ufe0f What to Watch<\/h2>\n
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Final Thoughts from Scuba Legends<\/h2>\n